The Negatives Of Fitness Advertising - 995 Words

Have you ever been watching television and a commercial for Hydroxycut comes on featuring a male or female who went from 250 pounds to 150 pounds and looks like a fitness model just from using Hydroxycut? Although these results may seem extreme this is what many fitness advertisements promote; portraying unrealistic body images and displaying false results. Fitness advertising can be found in print and broadcast forms. While fitness advertising can be viewed as having both positives and negatives, I believe fitness advertising is negative. This paper will discuss the negatives of fitness advertising, to include creating negative body images and promoting false results. It will, also, address the counterarguments against fitness advertising being negative. Many fitness advertisements proclaim the idea of the perfect body. This is done in ads targeting both women and men. This constant display of the perfect body causes women and men to feel like they have to look like the featured models to be accepted, which can often lead to negative body images. One source of advertising where the idea of the perfect body can often be seen is in print advertisements featured magazines. These fitness advertisements are usually for athletic shoes/clothes or weight-loss products and often feature a model who is thin and toned. As mentioned by Chandler and Sabiston (2009) there are two types of fitness advertising; model-focused and product- focused (Chandler and Sabiston, 2009). WithShow MoreRelatedThe Advertising Of Diet Plans And Supplements Essay1702 Words   |  7 PagesToday s society is constantly presented with misrepresentations of the ideal body image through the advertising of diet plans and supplements. 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