Environmental and Ethical Issues Essay

The main issue that is reverberating these days throughout the realism is of Sustainable Development. Sustainable breeding is the training in way that meets the requirements of the prove without compromising the ability of future generations to meet their stimulate needs (IAEA, 2005). It has trine main dimensions neighborly, Economic, and Environmental (Stevens, 2005). The ratio of pollutants whether they be liquid, gaseous, or nuclear argon being dumped into the natural resources that atomic number 18 water and air, is increasing sharply.This concern is considered to precise crucial since the environsal degradation is on its way, or in early(a)(a) words the process of global warming is on its way. The ice caps are melting, ozone layer is depleting, and the degree of naturalness in the environment is decreasing. Though at that place are many sectors and industries that need to be rectified, solely air telegraph line constancy is the one everyplace which the paper woul d emphasize on. Moreover, discrimination has run a part of many organizations where minorities or women are discriminated in terms of knowledgeable harassment, glass ceiling, and low salaries.The paper would discuss about the how KLM Royal Dutch Airlines communicates its Ethical and moral principles and through what channels. Airline Industry Airline manufacture is one of those industries that have been under severe criticism by the critics. The reasons are quite simple the airline sedulousness is held responsible for the e deputation of abundant join of greenhouse gases into the air by the airplanes that damage the quality of air, and as well as deplete the ozone layer.When much(prenominal) gases are emitted into the air they campaign the temperature to increase, which further resultants in the melting of ice caps and rising up of sea levels. KLMs Ethical Principles KLM Royal Dutch Airlines does consider such honest and moral issues in dealing its bloodline and has sha ped its business organization culture, procedures, and policies in line with the moral and ethical principles that need to be appended with the business activities. KLM has a lovesome vision and mission that highlight the core of their business i.e. Corporate Social Responsibility. Not only this, the airline company in any case have other slipway of communicating those value and principles such as, Code of Conduct pop off, employees manual, and supervisors manual of responsibilities. Lets discuss its mission and determine that are designed for abiding by the CSR and ethical principles of conducting business. bon tons Aim The aim of KLM is to achieve profitable growth that contributes to its own corporate aims as well as to economic and social development (KLM, 2010).Strategies Adopted The company offers a reliable and health dose of Dutch pragmatism, where innovative and safe products that are efficient, and also paying proactive attendance to the environment and corporate s ocial responsibility (KLM, 2010). Not only this, it also gives special attention to its employees by providing them mobility, flexibility, stop works conditions, bump health, and gibe opportunities. Corporate Social ResponsibilityKLM has shaped its policies that not only receipts the customers, but also the employees, environment and general society. It strives to become leader in the airline industry in terms of CSR. Since KLM flies all over the world so it considers it mandatory to function in a sustainable fashion. Optimal health, security, and safety measures are taken for the passengers and employees moreover, KLM works with charity organizations to go to the community as well.As farther as the code of conduct is concerned, the company values and prioritizes ethically responsible activities and honest conduct (KLM, 2010). discourse of Ethical Principles The company communicates its corporate values and principles through several ways such as, it has embedded the Corpo rate Social Responsibility principles in its business culture that is totally based on providing the customers, community, and employees with quality products/ aids and working conditions.The vision and mission of the company along with some core values are communicated through organizational communication channels such as, contend hangings, symbols, slogans, success stories, newsletters, and quarterly guides to the employees working within the organization (Robbins & Judge, 2007). When it comes to communicate such ethical and moral values to other organizations, press releases and newsletters are issued that cook and go on the image of the company. Those press releases and newsletters often emphasize on the business practices adopted by the company and the achievements make through them.As far as the general public or customers are concerned, they are made conscious(predicate) of these principles and values through website where comprehensive information regarding the business practices and values is given moreover, those who subscribe them with KLM services often receive brochures and newsletters that keep them aware of all the happenings. Community or other areas of the country also take a shit to know about KLM, since the company takes an active role in fling charities to and participating in charitable programs.When employees are hired, they are provided with extensive guide to study that talks about the fundamental values, norms, beliefs, and practices that should be abided by when working for the company. Moreover, quality surveys are also conducted from the passengers or potential customers regarding the quality of service level and other aspects of the company through research tools such as, questionnaires, think groups, and informal interviews (Zikmund, 2006).Room for Improvement Although the company does its best to implement by the social, cultural, legal, and other international laws along with business practices that are suitable for the c ustomers and environment, but still some improvement can further be made. saucy technologies related to aircrafts and other software solutions must be introduced. If efficient displace that costs lesser and fuel efficient technologies are used, there would be many advantages of doing so.The industry would have to bear low costs of fuel, better fuel management, and high revenues delinquent to increased sales that would result due to low fare prices. Policies of the companies towards the environmental sustainability should be rigid and must fasten the due care for the customers and the environment as a whole. The company must ensure that it abides by almost all the ethical principles such as, utile principle, distributive justice, Kantian rights, due care theory, etc. (Velasquez, 2006).Benefits That Can Be Achieved Introducing and implementing such environment-friendly and ethical principles within the organizational practices and business activities would definitely result in l ucrative outcomes. The company would gain appreciation from the side of government, impound attention of the investors who would invest more, gain customer loyalty which would increase mart share and sales, and eventually result in huge profits and probability to expand the business. Implementation of ImprovementsIf I were a leader of KLM, I would act on some improvements by signing contracts with certain IT outsourcing companies for the implementation of better networking and software structure. Utilizing efficient-fuel would be my second strategy that could save huge amount of costs and also prevent the atmosphere from getting contaminated. Another turn that I would have made was to bring on base the overall business on the environmental-friendly and sustainable practices. Better customer service would be ensured by keeping in touch with them and taking feedback after flights.As far as the organizational structure is concerned, I would have ensured refer opportunity for every one in every job-related aspect, and improving the internal processes, management, strategies, and measures of performance to maintain the environment. And finally, contracting or partnering with other organizations whether in the same industry or not that specialize and possess mastery in sustainable development and providing modern solutions to meet the requirements of this dynamic environment. ConclusionTherefore, sustainable development has become a vital requirement for the businesses to incorporate in their policies. The airline industry can adopt certain measures that favor going green this allow for not only benefit the industry but also the environment and society as a whole. References IAEA. (2005). Energy Indicators for Sustainable Development Guidelines and Methodologies. gilded 4, 2010. From http//www. oecd. org/dataoecd/60/41/35407580. pdf KLM. (2010). Corporate Social Responsibility. Retrieved on August 4, 2010. From