Bongo.. Always American Made - Analysis Of Bongo Jeans Ad :: essays research papers

BONGO.. Always Ameri fuck Made - Analysis of Bongo Jeans Ad     This ad for Bongo jeans is from the April reduce of Seventeen magazine.The ad gives no written description of the product. Only symbols and darkmessages be used to draw in the reviewer and stir up interest in the product.     There is an attractive young couple active in what appears to be astrip-poker play. The man is obviously losing. He is on the face of it nude behind acard table, wearing only his shoes, with his jeans absorbed over him. His briefs are on the floor under the table, reinforcing the concomitant that he is nude. He has alook of disbelief on his face, simply at the same time, he looks happy and content.It is almost as if he is thinking, "Oh no, instanter I am nude. What entrust I do now?".The young lady has obviously not lost a unity hand. She is fullyclothed and seems to be in total control of the game and her life. This fuck offssense since t he magazine the ad appears in is geared towards teenage girls. Shesits in a somewhat sensual pose, leaning forward, with a look of pledge andachievement on her face. She obviously knows that her hand is a winner, and thather companion will soon be without even his shoes.On the table are cardinal glasses of milk. This is one of the most powerfulimages in the ad. I mean they are there to counteract the sexual overtonesand idea of risk-taking in the ad. draw is included as if to say, "Even thoughthese two young citizenry are probably going to have sex when the game is finished,they are wholesome, good people." Milk works much better than using velvet drinks,for example. If the makers of the ad had used cola for instance, the readercould not have in reality known if the liquid in the glasses was cola, dark beer, orliquor. By using milk, the people who produced the ad made certain that thereader could make no mistake about what the glasses contain.Surrounding the border of the ad are playing cards. I believe theyrepresent the idea of shimmer and a "Devil may care" attitude. The cards conveyto the reader that its all right to gamble and take chances. They seem to say,"If you wear our jeans, you can take chances and still be in control." Teen agegirls are looking for this type of message, so this ad is very effective inrelaying this thought.