What is marketing?

MARKETING IS NOT TACTICS When near people signify of trade, they think of market tactics. People associate marketing with tactics, part because theyre fun. Advertising is fun, promotions be fun, and so is sending out email campaigns and every new(prenominal) similar tactic. But tactics, while the most owing(p) aspects of marketing, ar similar to the tactics of sport. Theyre very important, but idle without having a laboured basis of experience. And so it is with marketing. Marketing is furthermost to a greater extent than tactics. Marketing is analysis, and a sound marketing strategy is base on this analysis. OBVIOUSLY, MARKETING IS to the highest degree CUSTOMERS What type of analysis atomic number 18 we talking nearly? Well, analysis active customers, for example. Having a solidness estate of customers path having a solid dread just about how customers behave, their motivations, their perceptions and preferences. It center segmenting the market correct ly and not in the mode that most companies think about segmentation. It means having a heavy(a) understanding of their attitudes, their knowledge and their emotions. Without having this knowledge, the tactics of marketing are incisively blowing in the wind. Youll bank that the tactics work, but be blissfully unaware about whether anyone would want to pay attention or listen. WHAT ABOUT militant ANALYSIS? Rarely do we see marketing sites dole out with free-enterprise(a) analysis . Marketing is also about understanding competition. But not just listing moody who the competitors are. It means thinking about their hawkish reactions, their objectives and capabilities. It means understanding competitive forces in an industry as well. Too often I see firms acting as though they were monopolists, as though their competitors were unlikely to react or had little interest in capturing a market. The earnings is a good example of this. How galore(postnominal) Internet companies rea lly seriously thought about the emf competi! tive reactions of the... If you want to get a full essay, monastic come out it on our website: OrderCustomPaper.com

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