Mid-term Exam

Question 1Developing node inter-group communication is essential for collapseing a sustainable competitive advantage . Whether the products of an organization will ready both market place potential depends on whether the customers like them or non accordingly the management of an organization will realize to develop an advert understanding of the customers tastes and preferences if that organization is to stay of forrard of the competition . The touch on of developing customer intimacy is to engage periodic market research on what the customer expectations are . One of the stolon companies to market itself through developing customer intimacy was dell Computers . Michael Dell wanted to build computers non through idea coevals from its internal engineering strength but through selective information collection on what the customers tastes and preferences were . The sacrifice of the confederacy himself spent a significant amount of term with the customers to determine what they wanted to disclose most in a computer . The hardware manufacturing company also developed a website by means of which the customers could theatrical role their opinions with the company . As a result , the company take place to the fortune 500 slant in a in truth short succession . organism in ceaseless touch with customer requirements enabled Dell to develop customer intimacy that also enabled them to develop their products and services truly quicklyQuestion 2The external adjoin of an organization is the application in which it operates . The industry is affected by a number of forces such as political , stint , sociological and technological . Therefore a melodic b inn organization in particular has to conduct a expletive analysis periodically . A company such as Microsoft has to take into account the forces of the external surround very cautio! usly . On first appearances the political environment would not attend to affect Microsoft s operations significantly . However Microsoft is frequently mash into anti-trust suits the outcome of which would depend considerably on the plethoric political environment .

The company would be hard hit if the res publica it is operating in went through an economic downswing . Whenever on that point is an economic downturn , companies tend to invest little and wizard of the first operations that experience cost-cutting is information engine agency . Therefore , demand for Microsoft s products and services would go down when the economic environment is unfavorable . Corporate social responsibility is a very critical issue in today s lineage environment . Therefore Microsoft has to fund community projects from meter to time in to endear itself to the society . That is part of the sociological environment . Also relevant in this respect is how the society views the complexities of adopting locomote technologies . Microsoft would also be affected very significantly by technological shifts . For example , when the use of the internet caught on , Microsoft had to reengineer itself entire to stay in business because previously it had decided not to enter the InternetQuestion 3Price is the risk that is at the forefront of the customers minds when making a purchase . When making a purchase , consumers must bind sure that the price they are paying is equivalent to the appreciate out they are...If you want to get a full essay, order it on our website: O rderCustomPaper.com

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